WHAT WE DO

DRIVER DEVELOPMENT

We do more than simply just creating a fast racing driver, our driver development programmes are designed to create the complete package.

By identifying the key areas which need to be worked on, we can speed track our drivers’ development so that they are achieving their full potential as early as possible. We recognise that there is no ‘one size fits all’ approach and that every driver is different and responds differently to various techniques.

DRIVER COACHING

Personalised driver coaching with the driver coach of the best fit – we understand the importance of the driver and coach relationship.

Using a wide range of techniques to improve speed, ability, race craft, starts, new tyre runs, consistency and much more.

PERFORMANCE TRAINING

At our HQ, we have a state-of-the-art gym tailored for motorsport fitness, featuring specialised equipment designed to enhance racing drivers' fitness and reactions. Led by head trainer Tom Ashton, a former racing driver turned personal trainer, our bespoke programmes ensure drivers meet the physical demands of racing through one-on-one sessions, group training, and regular assessments.

Mental fitness is equally vital for consistent performance. Our mind performance coaches work with drivers to build resilience, manage pre-race nerves, and stay focused under pressure. Through mental strength exercises, pre-event conditioning, and training to enter "The Zone," we ensure drivers are mentally prepared to perform at their best, race after race.

Using neuro-science techniques, our expert and highly qualified mind coach helps our drivers unlock their mind so that they are operating at their optimal level. Keeping the driver’s mind focused and clear from distraction is key to optimising performance and entering ‘The Zone’.

ENGINEERING KNOWLEDGE

Workshops to further knowledge on how a race car works.

Although an engineering degree is not needed to be successful In motorsport, a basic understanding helps our drivers communicate with race engineers, resulting in a faster, more balanced car underneath you.

CAREER MANAGEMENT

We offer our drivers guidance and direction to ensure that they are taking the right steps at the right times, whether it be about championship or team decisions. We map out a driver’s career to make best use of their available budget.

The areas that our management programme focus on are:

- Career planning

- Team placement, negotiations and relations

- Manufacturer relations

- Opportunity optimisation

- Budget planning

- Race weekend and test day support

RACING SIMULATORS

Detailed simulator sessions using the latest state-of-the-art systems at our HQ are used not only for driver development but to keep our drivers sharp and to improve their mental strength and ability through specific mind strengthening techniques.

RACE & TEST EVENT PREPARATION

Meticulous race weekend and test day pre-event preparation to ensure that our drivers are best prepared for any situation so that they are able to maximise their on track performance and ultimately optimise results.

BRANDING & PR

In today’s motorsport, success isn't just about speed; drivers must also be commercially appealing to sponsors and teams. With social media playing a crucial role, having the right branding and content is essential.

Our in-house content specialist, Dan Jones, oversees all branding and PR, offering drivers a platform to cover these areas, including:

  • Custom sponsorship proposals and cover letters

  • Bespoke website design, creation, and hosting with custom email

  • Logo design and branding

  • Professional racing CV creation

  • Social media strategy and management

  • Sponsorship guidance and support

  • Media training with an experienced coach to enhance interview skills and confidence.

Being able to deliver the right message when it counts.

Developing presentational and public speaking skills with our media experts to improve on-camera confidence and charisma making our drivers more appealing to race teams and sponsors.

MEDIA WORKSHOPS

THE PACKAGES

We do not believe in a ‘one size fits all’ approach so we offer bespoke packages to our drivers based on our data analysis results to ensure that each package is completely tailored to suit each driver’s specific needs, current experience and goals.